AI Insights · Timothy · January 2024
Top 5 Social Apps on Android in Finland Q4 2023
In Q4 2023, TikTok, Instagram, Facebook, Threads, and Likee saw varied performance on the Android platform in Finland. Key metrics include weekly downloads, revenue, and active users.
In the fourth quarter of 2023, the performance of the top 5 social apps on the Android platform in Finland showcased a range of trends in downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides detailed insights into each app's performance.
TikTok experienced a notable increase in weekly revenue, peaking at approximately $40K in early December. Weekly downloads saw a significant jump from around 4.8K at the end of September to over 10K by early December, followed by another spike to 10.2K in the final week. Active users remained relatively stable, fluctuating slightly around the 440K to 455K range throughout the quarter.
Instagram demonstrated a steady rise in weekly revenue, reaching about $2.4K in mid-December. Downloads increased steadily, starting from 2.2K at the end of September to nearly 9.2K by the end of December. Active users showed minor fluctuations, generally maintaining a range between 846K and 869K during the quarter.
Facebook saw a consistent performance in weekly revenue, with notable peaks of around $970 in early November and mid-December. Downloads followed an upward trend, growing from 2.4K in late September to over 5K by late December. Active users remained robust throughout the quarter, averaging around 1.64M to 1.66M.
Threads, despite being a newer entrant, showed impressive growth. Weekly downloads surged from zero at the beginning of December to over 17K by the end of the month. Active users saw a dramatic increase from just over 1K in early December to more than 31K by the end of the quarter.
Likee - Short Video Community experienced modest revenue, peaking at $427 in late September. Downloads saw a significant rise from 878 in late September to 3.3K by the end of December. Active users grew steadily, starting at around 17K in late September and reaching nearly 25K by the end of December.
For more detailed insights and data, visit Sensor Tower.